Monitoring of promotion activity of pharmaceutical companies. It is conducted among doctors, pharmacists and experts of purchasing centers on a regular basis in 25 cities of Ukraine.
Subject of study
- Recalls of doctors, pharmacists and experts of purchasing centers about visits of medical representatives, promotions in pharmacies, post and e-mail lists , participation in conferences, remote communications, POS materials, advertising in specialized press, advertising / information on the Internet and TV.
- Recalls of doctors, pharmacists about medical prescriptions and recommendations.
- Volume of advertising activity by brands and producers: on TV, radio, in unspecialized press and Internet