• Pharmacy chain
    Sale In
    delivery

Constantly operating research of pharmaceutical products purchases by the retail market members of Ukraine.

Scope:

I.

Purchases of all
pharmaceutical products

  • by pharmacy chains in money and packaging

II.

Concept:
 

  • Data extrapolation from a representative sample to the general population.
  • Cluster analysis.
  • Hierarchical models.

III.

Research categories:
 

  • Drugs;
  • Medical commodities;
  • Cosmetics;
  • Children Nutrition;
  • Dietary supplements;
  • Disinfectants.

IV.

Research geography -
Ukraine:

  • Ukraine national level

  • 25 regions

V.

Test indicators:
 

  • consumption volumes in money and natural terms, sell-out and sell-in prices, DDD

VI.

Test integral
items:

  • grouped by brands, corporations, manufacturers, АТС classification, NFC, EphMRA , INN, OTC/Rx, category classification – Dietary supplements, Cosmetics, Medical products, Children Nutrition
  • cumulative MAT, YTD, MQT;
  • comparative - previous period growth, same period of last year,
  • share – market share, share in competitive groups, etc.

Data update rate:

Information reporting term:

Monthly

15

days

Data reporting form


  • Internet-access for an unlimited number of users in the QlikView dashboard interface

  • Ability to split access level

  • Comparative groups supporting


Features and benefits:

Regular monitoring of purchase dynamics in pharmacy chains in the context of competitive markets of the company
Providing of purchase dynamics assessment due to support of structural and regional division of the company
Sales analysis in various categories of pharmacies and segmentation (A/B/C, large/medium/small)
Distributor’s production delivery assessment
Market and divisions development forecasting, calculation the demand of elasticity, drug launches effectiveness, etc.
Data depth since 2003