Constantly operating research of pharmaceutical products consumption volumes in the retail market of Ukraine.
Scope:
I.
Retail sales
- volumes of all pharmaceutical products in money and packaging
II.
Concept:
- Data extrapolation from the representative sample to the general population.
- Cluster analysis.
- Hierarchical models.
III.
Research categories:
- Drugs;
- Medical commodities;
- Cosmetics;
- Children Nutrition;
- Dietary supplements;
- Disinfectants.
IV.
IV. Research geography -
Ukraine
Ukraine national level
- 25 regions
- 45 cities
- city areas
- Dynamic territories in Geomarketing system, corresponding to medical representatives responsibility areas
V.
Test indicators:
- consumption volumes in money and natural terms, sell-out and sell-in prices, DDD, numeric and factored penetration and Share of retail selling outlets
VI.
Test integralindicators:
- Grouped by brands, corporations, manufacturers, АТС classification, NFC, EphMRA, INN, OTC/Rx.Category classification – Dietary supplements, Cosmetics, Medical commodities, Children Nutrition;
- Cumulative − MAT, YTD, MQT;
- Comparative – previous period growth, same period of last year
- Share – market share, share in competitive groups, etc.
Data update rate:
Information reporting term:
Monthly
15
days
Weekly
3
days
Daily
2
days
Data reporting form

- Internet-access for an unlimited number of users in the QlikView dashboard interface

- Ability to split access level

- Comparative groups supporting
Features and benefits:







